Editor and Publisher reports the results of a new Pew study that reveals the online news audience isn't growing. Specifically, 25 percent of Americans get news online at least three times a week, as compared to 23 percent two years ago.
Why the stagnation? The article suggests that "we are so drenched in information, that news doesn't even stand out as a category."
That's a valid point. But I think the lull in users might also have something to do with news sites' design. People won't want to get news from a Web site if it's not designed in a logical way, or if it just plain looks too busy. Pew ought to do a study that somehow compares news sites' architecture/design with readership. Something like the Stanford-Poynter EyeTrack Study, with less eye tracking and more habit tracking.