MSNBC: Have Web pop-ups peaked? -- Personally, I prefer pop-ups to large, invasive ads in the middle of content. (At least pop-ups are in a separate window, which allows me to read articles in peace, and besides, Mozilla blocks them. Since I started using that Mozilla feature, I haven't seen a single pop-up.) In my mind, sites that use invasive, middle-of-the-page ads send a clear message: They don't care whether people actually read their content. I often wonder whether the people who implement invasive advertising actually use the Web on a regular basis. Do they find it easy to read news articles with huge, animated Toyota ads flickering within the content well?
Jay Small: Latest Sensible Internet Design newsletter -- "Are you sure you want it to look like that?"