January 6, 2003, 11:00 PM ET
On bookmarking entertainment listings
Which local entertainment sites I perused during my trip home to Chicago this weekend:
How many event "detail pages" I bookmarked for further perusal later:
10.
What I decided to attend, after turning off the computer and thinking about it:
A collection of short plays at a small theater on Lincoln Ave.
What my bookmarks looked like when I came back to the computer later, looking for said theater's phone number:
How long it took me to find the site I'd bookmarked, on a slow connection, with only those page titles to direct me:
Way too long.
Whom I can thank for this inconvenience and usability problem:
- Site marketers who obsess over stuffing Web page titles with unhelpful, unmeaningful keywords such as "entertainment, restaurants, events, hotels, movies."
- Site designers who put up with that.
Which types of news/information sites should be most bookmark-friendly:
Entertainment listings.
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